01
Northline Kitchens
Home improvement
Composite case study
Rebuilt local acquisition around qualified showroom visits.
A regional kitchen company needed fewer casual enquiries and more booked consultations. We rebuilt the campaign architecture, landing flow and follow-up logic around buyer intent.
Challenge
Enquiry volume looked healthy, but the sales team was spending too much time filtering low-intent leads.
Strategy
Separate research-stage traffic from high-intent searches, then send each audience to a landing path that matched their decision stage.
Objectives
- Increase booked showroom visits
- Reduce wasted media spend
- Improve follow-up clarity
Execution
- Restructured paid search by intent
- Rewrote landing page proof and qualification copy
- Created a clearer consultation booking journey
Services
- Paid Media
- Conversion Rate Optimisation
- Landing Page Strategy
Project gallery / timeline
3.8x consultation signal
Lower wasted lead volume
Clearer showroom attribution
10 week optimisation sprint. The visual system uses branded planning boards, KPI snapshots and journey maps to show the decisions behind the work.
